Helping Iowa State Communicate

ISU Brand Standards Information

The Iowa State University Brand Standards Guide is an established system of communication that holds all our colleges, units, institutes, and centers together. This is achieved through the identification of graphic elements and standardized guideline variations of these elements for consistent use across multiple mediums.

Our Brand Standards Guide is a focused "branded-house" strategy, where the university wordmark is the primary identifier for all units, divisions, products, and services. The Iowa State University wordmark and its configurations detailed in these guidelines are the only acceptable graphic identification for the university and its colleges, units, institutes, or centers. NO OTHER LOGOS, SYMBOLS OR TYPE TREATMENTS should be developed or used by colleges, departments, divisions, units, centers or institutes. Exceptions are granted under extreme circumstances if a unit is not central to the university's mission or competes in a retail or corporate environment.


ISU Brand Standards Guide
ISU Non-Discrimination Statement 
Download ISU Wordmarks
ISU Templates