Helping Iowa State Communicate

ISU Wordmarks

ISU wordmarks are available for download in two formats, encapsulated Postscript (EPS) and tagged image file format (TIFF).

EPS files are vector graphics created in Adobe Illustrator and saved with a tiff preview so they will display properly when used in a word processing software such as MS Word or a pagination software such as PageMaker or InDesign. Because of the tiff preview, the Nameplate will display with a white box behind it if placed over a screened background in these programs, but will print on a Postscript laser printer without the white box. If you use a Macintosh and wish to remove the white box, you can open the wordmark in a program like Adobe Illustrator and resave it. Unlike bitmap graphics, vector graphics can be enlarged and still retain a smooth resolution on your laser prints. Refer to the ISU Brand Standards Website for wordmark usage guidelines.

TIFF files are best for use with HP PCL (non-Postscript) laser printers but also work well on Postscript printers if they are not enlarged. They will look jagged if enlarged too much. Also, they will print with a white background. We recommend that you use the EPS wordmarks if possible.

Note: When downloading an EPS file you may get a file with a PS extension.  You will then need to change its extension to EPS.

Contact the trademark licensing office for proper use of the marks.  When products are ordered using the wordmark, you must use a licensed vendor, complete the internal trademark use form and obtain approval from trademark licensing.  


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